Latest on Site optimisation
Zero-Click, MCP & the New Rules of B2B Visibility in 2025
by FLEX DM
|
21.06.2025
Remember when ranking on page 1 of Google was the finish line? In 2025 it’s merely the starting gun. Generative AI (GenAI) now answers questions inside the search box, social feeds, voice assistant, and soon, inside operating systems. Below we unpack five changes that are already locked in, plus an action plan any B2B team
How to Optimise Your Site for Speed
by FLEX DM
|
11.06.2025
A fast website is essential for conversions. A one-second delay in page load time reduces conversions by 7%. Website speed is a confirmed Google ranking factor. Why Is Website Speed Important for SEO? Google’s Core Web Vitals measure website performance. Sites with poor speed scores get lower rankings. Faster sites have better user engagement, lower